Now a day’s customers showing interest to compare and buy. They show interest when they
get the product in discounted price. Showing the price of both online price and store price
helps customer to compare and buy wherever he finds as a best deal. By showing store price
helps customer to know the discounts and offers providing in online store to fulfil their
shopping needs.
Price comparison is comparing the price of similar products in store and online. It gives
eCommerce merchants the opportunity to attract new customers, increase sales, and go head-
to-head against the competition.
Users will have an option to find out the available discounts or promotions to get the product
with effective cost. Users typically have already made the decision to buy and are simply
looking for the lowest price. With their high intent to purchase, comparison shoppers often
are attracted to online when discounts are available, and with less price when compared to in
store price.